Develop an Editorial Transformative Xperience for the ACO and make the event live virtually on the platform 24h-UnitedDeveloped by Win-Win and supplied with editorial content and video editing by ETX Studio
ETX Studio has been appointed by theAutomobile Club de l'Ouest (ACO), organizer of the 24h of Le Mans, to develop the digital augmentation strategy of one of the world's most followed automobile competitions. In partnership with Win-Win, in 2020, the 24h of Le Mans will become the "24h of Solidarity & Responsibility", from 19 to 20 September 2020.
For the first time since its creation in 1923, the 24 Hours of Le Mans was held without the physical presence of its faithful crowd in 2020.
The idea was to make the event live virtually on the platform 24h-Uniteddeveloped by Win-Win and supplied with editorial content and video montages by ETX Studio, which also provided behind-the-scenes coverage of the race on social networks. The importance of the event also lay in its responsible and solidarity-based dimension. In keeping with its commitment to low-carbon vehicles, the ACO wanted to use this new edition to promote its mission of "greening the world". H24 ", which aims to have cars running exclusively on hydrogen by 2024.
In addition, the " 24h Solidaires & Responsables " provided support by raising funds for la European Resuscitation Society to help train medical staff in the treatment of Covid-19.
13 live feeds, 260 video contents.
A validated strategy with a record audience of 1.2 million page views with
+ 180,000 unique visitors
+ 6,000 mentions of #24hunited
+ 45 million impressions
3 awards for the 24h of Le Mans
Gold and silver at the Com-ent Grand Prix
" Award for external digital communication" and " Award for the face-to-face/remote event ". As well as the Grand Prix Stratégies du Sport in the "Digital Eco-System" category for the 24H-United platform.
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